Bill Wenk established Wenk Associates on a foundation of water. He saw the value in a “landscape’s intrinsic beauty and functional value as a natural system.” And for the last nearly 45 years, the business has evolved into a resourceful landscape architecture firm dedicated to preserving and enhancing urban and natural systems.
However, their passion for what they do, the environment they do it in, and the people they impact, was unclear. It was up to us to clarify their identity, uplift their message, and highlight what sets them apart.
We started by getting to know them. After several conversations and a deep audit of their site and brand materials, we developed a narrative identity that reflects their services and values without losing their historical roots and differentiates them from competitors while speaking to their key audiences.
Through the power of words, we gave meaning to their core values, established their passion for landscape architecture, and gave them a vision worth realizing.
For years, Wenk Associates watched their competitors rebrand and showcase who they are through beautiful visuals, sleek design, and stand-out brand elements. Now it was their turn. Working closely with the team, we put together a modern color palette, simple & striking logo, and brand elements to support the narrative identity.
By utilizing a word mark, we helped establish them as a firm competitor and leader in the industry. The line through the word mark harkens to their roots in water and speaks to the splash they make in the communities they serve. The blues and greens of the colors also work to keep their history a foundational part of who they are.
Every great rebrand deserves a new website to go along with it, and Wenk knew they needed a better way of communicating with public agencies, private firms, and prospective staff online. Our team went through our typical website design and development process to help Wenk move into the future, establish a digital presence, and push the envelope when it comes to the brand and website.
Crawlability
Performance Score
Site Health
All major increases from pre-launch.
Wenk has been at it for decades, and as new leadership comes in and the world evolves, they’re truly only just getting started. This rebrand and website redevelopment are a large part of how they’ll continue to grow into the future and stand out in the community as a leader and a business dedicated to more than just getting jobs done.