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Higher Education Marketing During a Pandemic
This fall, whether students are grabbing their laptops and logging in from home or unpacking their masks, hand sanitizers, and anxieties in the dorms, college looks different in ways no… Read more »
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Our Continued Commitment to Diversity, Inclusion, Equity, and Belonging
Last year, we, like so many agencies and businesses across the country, committed to do better in the name of diversity, equality, inclusion, and belonging. Since then, these topics have… Read more »
“People-first” in 2020
“Dumpster Fire. Crap Shoot. End of Days…” This is the year of “recaps” like never before. What can one say about 2020 that hasn’t already been said, lamented, and laughed… Read more »
Top COVID-19-Induced Hospitality Trends | Part 1: Hotels
Nearly every industry is experiencing an onslaught of new, unpredicted trends as a result of the equally unexpected pandemic we’re currently living through — and hospitality is no exception. Along… Read more »
Three Ways to Connect with Consumers at Home
As most of us know from experience, there has recently been a large shift in the way people communicate, socialize, and do business. (And we thought our screen-time was high… Read more »
Listen. Learn. Love. Act.
June 2, 2020 This has been a heartbreaking week as hate, violence, racism, and divisiveness — although sadly not new — are erupting across the country and in our city…. Read more »
Event Marketing — Why a Little Hospitality Goes a Long Way
Well-designed event marketing is the perfect way to engage with potential prospects in a live setting and begin to build long-lasting partnerships. In fact, 31% of marketers believe that event… Read more »
Top 8 SEO Factors for Hospitality Companies
With the ever-increasing growth of the travel industry over the years, hospitality companies such as hotels and restaurants are seeking new and creative ways to make their name known in… Read more »
How to Understand Your Website Users’ Behavior
A common misconception we face with our website design and development process is assuming we are the user. Because we live and breathe the business day in and day out,… Read more »
Essential UX Design Standards
Have you ever landed on a website or opened an app and felt confused about where to go next to complete your task? This is a result of bad user… Read more »