Bringing New Life to History
At the corner of First and Main lies a 10-story building whose brick walls have painted the Dayton, Ohio skyline since the 1920s. Many years of history established the foundation of the Barclay building, and in 2018, First Hospitality Group saw an opportunity to bring that history directly to the community.
To succeed, they needed AOR’s branding and marketing expertise. First Hospitality Group’s plans were to transform the space into a boutique hotel and they knew that in order to bring in visitors, the historic building needed to stand out — and so we got started on a strong branding strategy and messaging platform.